Sniffaloo
Privacy Policy

Updated on: Sep 30, 2025

At Sniffaloo, your trust is important to us. We collect minimal information and keep it safe, so you can focus on enjoying your pet's adventures worry-free.

Sniffaloo (“we,” “our,” or “us”) respects your privacy and is committed to protecting any information you may share with us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

• Information We Collect

  Information you provide

  • Newsletter: your email address (to send updates and content).
  • Contact form: name, email address, your message, and basic anti-spam/technical metadata (e.g., IP, timestamp, user-agent). We don’t intentionally process data entered into the honeypot field; if it’s filled, we treat the submission as spam.

  Automatically collected (analytics – optional)

  When you consent to analytics cookies, we collect pseudonymous usage data to understand how our site is used and to improve it. This may include pages viewed, actions on page, approximate location (country), language, device/browser type, referrer and campaign parameters. IP addresses are anonymized before storage. We don’t use precise geolocation, fingerprinting, or persistent cross-site identifiers.

• Use of Cookies

  We use the following categories of cookies:

  • Essential cookies – needed to operate the site (e.g., remember your cookie choices). These run without consent.
  • Analytics cookies (optional) – set only after you click “Accept” on our cookie banner. These help us measure traffic and improve the site.

  Additionally, affiliate partners (e.g., Amazon) may place cookies when you click their links to attribute qualifying purchases. These are governed by the partner’s own privacy policy.

• Analytics (Google Analytics 4)

  We use Google Analytics 4 (“GA4”) to understand site usage and improve content. GA4 is implemented with Consent Mode v2: before you consent, analytics_storage is set to “denied” (no analytics cookies); after consent, GA4 may set cookies and collect usage data as described below.

  • Provider: Google LLC (and Google Ireland Limited in the EEA).
  • Technology: gtag.js with Consent Mode v2; IP anonymization is enabled and we send manual page_view events on route changes.
  • What we collect: page views and events, page path and title, referrer/UTM, language, device/browser type, approximate location (country). We don’t collect precise location or upload information that directly identifies you.
  • Cookies (after consent): GA4 may set _ga and _ga_* (typically up to 2 years). Cookie names/expirations are controlled by Google and may change.
  • Advertising features: We do not enable Google Signals or remarketing/ads personalization for this site.
  • Legal bases: In the EEA/UK/CH we rely on your consent for analytics. Elsewhere, we rely on consent where required by local law.
  • Retention: We keep analytics data in GA4 only as long as necessary for aggregate reporting (retention is set to the shortest practical period).
  • Transfers: Google may process data in the United States and other countries. Appropriate safeguards (e.g., Standard Contractual Clauses) apply.
  • Opt-out: You can withdraw consent any time via the cookie banner (when shown) or by clearing cookies in your browser. Google also offers an optional Analytics opt-out browser add-on.

• How We Use Your Information

  Contact Form

  Data we collect

  • You provide: name, email address, and your message (plus any details you choose to share).
  • Technical & anti-spam: basic request metadata (IP, timestamp, user agent) and a hidden honeypot field.

  Why we process your data (purposes)

  • To read/respond to your message and manage follow-up.
  • To prevent abuse/spam and keep our service secure.
  • To maintain records of inquiries and improve support.

  Legal bases

  • Consent (checkbox before submitting the form).
  • Legitimate interests (operate, secure, and improve the website; keep reasonable records).
  • Legal obligations (where retention is required by law or to establish/exercise/defend legal claims).

  Recipients & processors

  We don’t sell your data. We use trusted processors:

  • Email delivery: Resend (incoming messages and optional acknowledgements).

  Retention

  Contact messages are kept up to 12 months from our last interaction, unless an ongoing matter requires longer, we need the data for legal claims, or the law requires otherwise. When no longer needed, we delete or anonymize the data.

  Children’s privacy

  Our contact form isn’t intended for children under 16. If you believe a child contacted us, email info@sniffaloo.com and we’ll remove the data.

  Security

  We use technical and organizational measures (TLS in transit, access controls, least-privilege accounts). Email isn’t end-to-end encrypted—please avoid sending sensitive information.

  Subscribe to Newsletter

  If you choose to subscribe to our newsletter:

  • We use your email address only to send you our newsletter and related updates.
  • You may unsubscribe at any time by clicking the “unsubscribe” link in our emails.
  • We will not sell or rent your email address to third parties.

• Amazon Associates Disclosure & Compliance

  Sniffaloo participates in the Amazon Services LLC Associates Program. As an Amazon Associate, we earn from qualifying purchases. When you click an Amazon link, Amazon may place a cookie to attribute purchases. We do not receive your payment details; purchases occur on Amazon under their privacy practices. Trademarks belong to Amazon.com, Inc. or its affiliates.

• Data Security

  We take reasonable technical and organizational measures to protect data we process from unauthorized access, disclosure, alteration, or destruction.

• Third-Party Links

  Our website contains affiliate links to third-party sites. We aren’t responsible for their content or practices; please review their privacy policies.

• Your Rights

  You may have the right to:

  • Request access to the data we hold about you (when applicable).
  • Request correction or deletion of your personal data.
  • Withdraw your consent (e.g., newsletter or analytics) at any time.

  To exercise these rights, contact: info@sniffaloo.com.

• Changes to This Privacy Policy

  We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date.

If you have any questions or concerns about our Privacy Policy, please contact us at info@sniffaloo.com.